About US



Our established team consists of experienced experts who work together on international media & marketing projects. As reliability, authenticity, honesty and loyalty are our core values, we built up our professional team, based on friendship. We combine all of our strengths to form a strong unit to develop your brand/business or support you on your way into the digital transformation. Together we lead you through all necessary steps towards your bright future in the online sector.


our MOTIVATED team for your digital business Transformation

In the following we present you our German core team, consisting of Franziska and Jürgen Friedl and the 3 main Freelance coworkers Ann-Kathrin Hitzler, Steffi Schwarz and Christina Winzig. In addition to the mentioned team members, we also collaborate with other freelancers, bloggers, photographers, videographers, managers and agencies to successfully take care for different kind of projects.

Franziska Friedl aka Franzis Footprints

- CEO and Head of Social Media & Branding 

Online Coach for Remote Work. Social Media Management and Personal Branding Expert. Blogger and Content Creator.

Her theoretical knowledge is based on a Bachelor degree in Media & Event Management and a Master degree in Intercultural Communication and Moderation. With over 6 years of practical experience in the field of Social Media, P&R and Online Marketing, she is specialized in content creation, especially in the text production sector and an expert in Instagram Marketing and Social Media Management. 

With the brand name Franzis Footprints she inspires more than 40.000 followers on all of her Social Media Channels with topics like travelling, location independent work, online marketing and the remote laptop lifestyle. In addition to that, Franzi has a huge international business network in the digital market, like as the online entrepreneur and blogger scene and knows about new trends and innovations. With reliable contacts all over the globe, she easily connects the dots for your successful business development.

 Jürgen Friedl – Founder & Head of Finances

Entrepreneur, Business Consultant and Sales Expert, specialized in the shoe market. 

He has worked for over 25 years as an area manager for major international footwear brands like ECCO and Kangaroos and has a huge business network in the shoe and fashion industry. In 2003, he founded his own consulting firm, which built the base for today’s Afh – Agentur für Handelsmarketing (agency for trade marketing). Because of the clients need for more innovative marketing solutions, he founded the AfH – Modern Marketing Solutions in collaboration with his daughter Franziska Friedl (CEO).

Ann-Kathrin Hitzler – Social Media &

Business Consultant

Online Entrepreneur, Freelance Marketing Consultant, Social Media Expert, Blogger & Content Creator.  

Ann-Kathrin has a Bachelor degree in Media & Event Management and wrote a scientific study about the Instagram Algorithm and Influencer Marketing. In addition to that, she has an own blog glyxkindblog.com and a very successful Instagram Account with more than 57.000 followers (@annkathrinhitzler).

With her huge business network in the online marketing field and an immense knowledge in Social Media, Influencer-Marketing and Network-Marketing, she is an absolute weapon for your digital transformation. She supports our agency in business consulting, strategy and conception.

Like Franzi, she also studied at Campus M21 in Munich, became an online entrepreneur and works remotely from her laptop. They both met on Bali in 2018 and since then, they are an unbeatable combination, as their skills are just the perfect match.

Christina Winzig – Virtual Assistant, Project

and Content Manager 

Remote Freelancer. Expert in communication, (copy-)writing & professional text production.  English Native Speaker.

After being at College with Franzi, Christina graduated in Molecular Medicine in 2018 and has now been working as a medical editor for 3 years. During this time she has written, edited and proofread numerous medical and pharmaceutical articles for renowned publishers. But also in other branches, she is an absolute specialist in blogging, (copy-)writing and well researched text production and is familiar with SEO  & Hashtag Research. In addition to that, she supports our team with her Native English (she is half Australian), Podcasting and Graphic Design skills and is responsible for all Pinterest projects. 

Steffi Schwarz – IT, Web Development

Web Design

Remote Freelancer. Website Builder. Expert in Web Design, IT, Programming and WordPress. 

Steffi has a Master degree in Computer Science and Media and worked in the mobile games industry as a QA engineer, developer and game designer. She has proficient skills in web development (with WordPress), workflow automation and a technical developer and programming background. So in case you need a professional website with an attractive look, Steffi will get this done for you.

She takes responsibility for all web designs and web development projects in our agency and fine-tunes our clients websites. With a heart for social projects, animal welfare and sustainability & environment protection, she stands up for the underdogs, small charity businesses and NGOs. Like Franzi, Steffi has already worked for the DNX (Digital Nomad Conference), where they both met and did several projects together. 

What we do

We take care of all steps that are needed to support your business successfully in the online world. With strategic Coaching and Consulting, professional Concepts for Brand Building and Positioning and full Social Media and Communication services we are leading your brand into a bright digital future.  

We accompany you on your way through digitalizaTion!


Content Creation (Text, Photo & Video)

As specialized in text production, we care for all the written communication of your brand like promotional texting, blogging or copy-writing, after a detailed research. In addition to that, we organize photo or video shootings, do the editing of the shot material, design attractive graphics and impressive presentations.

Social Media Account Management

Even though we are specialized on Instagram, we also professionally care for your other Social Media accounts like Facebook, Pinterest, Xing, LinkedIn, YouTube and many more. With permanent supervision of the channels we can also do a significant reporting of the insights and evaluate the profile success.

Content Management & Pre-scheduling

We manage your Social Media content with the right Social media scheduling tools by efficiently pre-planning and queuing your posts to the best posting times. With this we can guarantee regular actions on your profile. Therefore we use proven apps like Tailwind and Hootsuite.

Corporate and Personal Branding

Together with you, we work out a strategic plan to build up a strong corporate or personal brand based on your personal core values, that emotionally attracts the right target group. Therefore we also work on your positioning and find your fitting niche.

Concept, Structure & Marketing Strategy

We develop expedient marketing strategies and targeted concepts that are increasing your customer interest, brand awareness and gain more sales. Aditionally we structure your tasks and design an individual manual for your upcoming to-does. 

Influencer Marketing & Blogger Relations

With our big network of reliable bloggers and influencers we definitely find the right fit for your brand and design a sustainable blogger/influencer campain to promote your brand in an innovative way. 

Project Management & Virtual Assistance

We take over your project management and assist you in all online processes with our strong team of digital experts in the fields of Social Media, Web Development, Design, Editing, Textwriting, Research, PR & Communication, Finances, Business Development and Back-Office Management.

Web Design / Website Development

For a professional online presence, we build your own website or re-design an already existing one with Wordpress and Divi. Also we work together with absolute IT experts and programmers who will lead your web projects to success. 

Graphic Design and Picture Editing

We design promotional graphics, logos, flyers, banners or advertising material, fitting to your corporate identity and increase the recognition value  of your brand with an unique look. We also create appealing Social Media account appearances in an uniform format.

contact us now!

Get in touch with us, so we can speak about all possibilities of collaboration. After letting us know about your goals and needs, we can organize a personal phone call to plan all further steps and design a successful online marketing and branding strategy. Let´s start this digital chapter together!

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